Privacy Policy

1. Overview

Drape (“we”, “us”, or “our”) is committed to protecting your personal information. This Privacy Policy describes what data we collect, how we use it, and your rights with respect to that data.

This policy applies to the Drape mobile application, our waitlist, and our website. By using any of these services, you agree to the collection and use of data as described here.

2. Data We Collect

We collect the following categories of personal data:

• Email address — collected when you join the waitlist or create an account
• Wardrobe photos and descriptions — images and metadata you upload to catalog your clothing
• Email order data — parsed purchase history (retailer, item name, approximate date) from order confirmation emails, collected only with your explicit consent when you connect your email account
• Location data — your city-level location (latitude and longitude), used to provide weather-appropriate outfit suggestions. You may deny location access at any time; the app will fall back to a default location
• Calendar context — we read your on-device calendar events to classify the type of day you have (e.g. formal, casual, athletic). Only the classified category, event count, and timing flags are sent to our servers — raw event titles are never transmitted, stored, or logged
• Push notification token — a device token issued by Firebase Cloud Messaging, along with your timezone, used solely to deliver outfit notifications you have opted into
• Usage data — anonymized analytics about feature usage, session duration, and app interactions
• Device information — operating system version, device type, and app version for debugging and compatibility

3. How We Use Your Data

We use the data we collect for the following purposes:

• Providing and personalizing the App, including AI-powered outfit suggestions that use your location, calendar context, and wardrobe data to recommend what to wear
• Sending waitlist communications and product updates (email only, with opt-out)
• Parsing your email order history to pre-populate your wardrobe catalog
• Improving the accuracy and relevance of AI recommendations using anonymized, aggregated data
• Suggesting relevant clothing items via affiliate links to help you fill gaps in your wardrobe — these recommendations are based on your wardrobe data and style preferences
• Debugging issues, preventing fraud, and maintaining the security of the App
• Complying with applicable legal obligations

We do not sell your personal data. We do not serve third-party display ads. We may earn a commission when you purchase items through affiliate links shown in the App — these links are based on your wardrobe data to suggest relevant items, not on tracking your activity across other apps or websites.

4. Email Integration — Special Provisions

Drape offers an optional feature to connect your email account (e.g. Gmail, Outlook, or other supported providers) to import clothing purchase history from order confirmation emails. The following safeguards apply regardless of provider:

• We request read-only access — we never send, delete, or modify emails
• We scan only for order confirmation emails from clothing retailers
• Raw email content is processed in-memory and not stored; only parsed order metadata is retained
• Email data is used solely to populate your wardrobe catalog — it is not used for advertising, shared with third parties, or used to train AI models
• You may revoke email access at any time from your email provider's security settings or from within the App

When Gmail is your connected provider, our use of data obtained via Google APIs is additionally governed by the Google API Services User Data Policy, including the Limited Use requirements.

Revoking email access will not delete order data already imported. To delete imported order data, use the in-app deletion tool or contact us at mail@drape.co.in.

5. AI-Powered Features

Drape uses artificial intelligence to generate personalized outfit suggestions. When you request an outfit recommendation, the following data may be sent to our servers:

• Your current location (for local weather conditions)
• Classified calendar context (event type, count, and timing — not raw event titles)
• Your wardrobe catalog (items you have previously uploaded)

AI suggestions are provided for informational and personal use only. They do not constitute professional fashion or styling advice. You may disable AI-powered suggestions at any time from within the App; outfit suggestions will then be generated locally on your device.

We do not use your individual wardrobe data to train third-party AI models. Aggregated, anonymized data may be used to improve the overall quality of recommendations.

6. Third-Party Services

We rely on the following third-party services to operate the App:

• Google OAuth — for email integration and optional sign-in. Governed by Google's Privacy Policy
• Firebase — for authentication, cloud storage, and database. Governed by Firebase's Privacy and Security documentation
• AI inference providers — for image analysis and outfit generation. Wardrobe images are sent to AI providers under data processing agreements; they are not used to train third-party models

We select service providers that maintain appropriate security standards and data processing agreements. We do not allow our service providers to use your data for their own purposes.

7. Data Retention and Deletion

We retain your data as long as your account is active or as necessary to provide the service:

• Waitlist email addresses are retained until you unsubscribe or the waitlist closes
• Wardrobe photos and descriptions are retained until you delete them or your account
• Imported order data is retained until you delete it or your account
• Usage analytics are retained in aggregated, anonymized form for up to 24 months

When you request account deletion, we will delete your personal data within 30 days, except where retention is required by applicable law or legitimate business necessity (such as fraud prevention records).

8. Your Rights

You have the following rights with respect to your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data (subject to legal retention requirements)
• Portability — request an export of your wardrobe data in a machine-readable format
• Opt-out — unsubscribe from marketing emails at any time

To exercise any of these rights, contact us at mail@drape.co.in. We will respond within 30 days.

9. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords.

In the event of a data breach that affects your personal data, we will notify you in accordance with applicable law, including the Information Technology Act, 2000 and its rules.

10. Children's Privacy

The App is not directed at children under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, contact us at mail@drape.co.in and we will delete it promptly.

11. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”).

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (if you have an account) or by posting a notice in the App. Continued use of the App after changes are posted constitutes your acceptance of the updated policy.